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Brabus tunes Mercedes-Benz CLS station wagon to 619 hp
Tue, 09 Oct 2012We first saw the Mercedes-Benz CLS “Shooting Brake” at the Beijing motor show in 2010. It reappeared this year at the Paris motor show. Now, German tuner Brabus has built an enhancement package for the big, angry wagon.
Gumpert Tornante: Gumpert get a looker
Wed, 02 Mar 2011Gumpert Tornante by TOURING We’d long believed that ‘Good looking Gumpert’ was destined to be an oxymoron for ever more. But we were wrong. Because the Gumpert Tornante by TOURING is a good-looking Gumpert, in a butch, don’t-mess-with-me kind of way.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.