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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Toyota begins testing wireless recharging for electric cars

Toyota has announced that it will begin actual verification testing of its new wireless battery charging system for electric vehicles, one which charges the battery of a plug-in hybrid or a pure-electric car by having the car park over it. Toyota's charging system uses magnetic-resonance technology, which operates by transmitting electricity by using the magnetic resonance resulting from changes in magnentic field intensity between a coil positioned under the car, and a receiving coil built into the underside of the vehicle. This system eliminates the need for physically plugging in an electric car or a hybrid to an actual plug, and also has the potential to solve the problem of multiple types of actual plugs.

Video: BMW M1 Hommage

BMW took the wraps off its latest concept car at the Concorso d'Eleganza in Villa d'Este this past weekend. Called the M1 Hommage, the concept is exactly what it says on the tin: pay homage to the iconic M1 designed by Giorgio Giugiaro, which celebrates its 30th birthday this year. The design of the M1 Hommage concept is a thoroughly modern interpretation of the original - compete with a louvered rear window - but it has grown in size over its thirty year old forebear.