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Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.

Off the line: Fun cars and social responsibility Autoweek op-ed stands the test of time

It's been almost 21 years to the day that Autoweek printed Matt DeLorenzo's column “Off the Line: There's room for fast, fun cars in diet of social responsibility.” And in those two decades plus, not much has changed except the vehicles themselves. For example, sports cars like the Bugatti Veyron and Pagani Huayra have astronomically high performance and safety levels; similarly, sport-utility vehicles that haul entire families (and most of their earthly possessions) achieve fuel economy similar to that of 1970s midsize sedans. To read all of DeLorenzo's thoughts and his case for automobiles, click the links to download the article.

Design Contest: Car Design Awards China

阅读本文中文版本请点击这里 Inspiring and developing the creative talent of China's students is the goal of the Car Design Awards China 2010, a competition launched by CDN. Now open for registration to design students based in China, the competition aims to further improve the quality of designs emerging from what will soon be the largest automotive market in the world. Students are asked to work to briefs set by three automotive manufacturers - GM PATAC, PSA-Peugeot/Citroen and Volkswagen - with the entries judged by a panel of design directors from both international and domestic OEMs.