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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Aston Martin Vantage gets V12, but we won't get one

The Aston Martin V12 Vantage, the hottest version of the two-seat coupe, is the latest step in the automaker's new-model offensive for 2009. Revealed just days after the Rapide four-door, the V12 Vantage is the second of four major reveals from Aston this year. Also coming is the DBS convertible, which will share stand space at Geneva with the V12 Vantage and a concept for a new Lagonda, the dormant brand that Aston plans to bring back to life as a super-luxury Rolls-Royce/Maybach challenger.

2010 Ford Mustang AV-X10 designed in "Dearborn Doll" inspired aviation theme

Some versions of the 2010 Mustang feel fast enough to get airborne. And with that in mind, Ford tricked out one of its pony cars with an over-the-top aviation theme and will auction it for charity July 30. It's called the AV-X10, or “Dearborn Doll,” and is based on a Mustang GT.