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Jaguar 'villainy' ad banned

A SECOND JAGUAR ad has been banned in as many months for promoting speed and unsafe driving. The video on Jaguar Land Rover's YouTube channel was titled The Art Of Villainy and featured actor Tom Hiddleston playing a suave villain while driving a Jaguar F-Type in an underground car park and on a public road. The Advertising Standards Authority (ASA) received a complaint that the ad was socially irresponsible because it featured and encouraged unsafe driving.

Ford Fiesta TDCi ECOnetic first drive

Ford's new economical Fiesta ECOnetic Cars UK has been out on a bit of a jolly today, to the depths of rural Hertfordshire for the press launch of the Ford Fiesta TDCi ECOnetic. Any excuse for a free lunch! So what’s it like, this planet-saving Fiesta?

L'argus European Design Competition 2004 winners announced

With its 3rd design competition, French automotive magazine L'argus de l'automobile challenged design students in the European Union to express their creativity on the theme 'Imagine the convertible commercial vehicle'. With a total of 350 designs submitted, the competition was a resounding success, confirming the interest design schools and their students are taking in this forward-looking competition. Starting out from a light commercial vehicle, the candidates had to propose changes adapted to the specific needs of their user: their basic vehicle could for example be transformed into a helicopter for delivery services, into a work platform for engineers, into a workshop for joiners.