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Realization of a Dream - Inside Project M
Fri, 13 Mar 2009The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.
Porsche Rennsport IV rolls on at Laguna Seca
Sat, 15 Oct 2011Heavy fog for the morning qualifying runs didn't seem to dampen the spirits of competitors nor the thousands of fans attending Rennsport IV at Mazda Raceway at Laguna Seca. Billed as the largest gathering of Porsche race cars and drivers, the day was filled with on-track action as well as a concours of historically significant Porsches from the past 40-plus years. Three classes of race cars competed on Saturday.
BMW Zagato Roadster (2012) first official pictures
Fri, 17 Aug 2012Hot on the heels of the BMW Zagato Coupe concept seen in May 2012, Zagato has done the honourable thing as it's summer time, and stripped the car of its double-bubble roof. Welcome, the BMW Zagato Roadster. It's essentially identical to its controversial coupe sister, but with added Vitamin D potential.