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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
Jaguar F-Type Coupe revealed early
Tue, 19 Nov 2013Jaguar F-Type Coupe revealed early The new Jaguar F-Type Coupe will be officially revealed later today (well, the early hours of tomorrow in the UK) as Jaguar stage a Range Rover Sport style dynamic reveal in Los Angeles. But the new F-Type – teased to death by Jaguar in the last few weeks – has arrived a little early thanks to a scanned page from a German car magazine which had access to the details of the new F-Type ahead of its reveal to get their copy in place. It reveals an F-Type that looks very like the original C-X16 Concept the F-Type was heralded by, but with the glass roof we saw in an earlier tease, although the haunches and the transition in to the tail gate look a little rounder than they did on the C-X16 (but that could be an illusion in the images).
CDN-GM Interactive Design Contest 2012 finalists announced
Mon, 24 Sep 2012The CDN-GM Interactive Design Competition judges have announced the winners of the competition's first phase ahead of the launch of the second phase. This year saw another batch of high-quality entries from all over North America and the judges were understandably hard-pressed to pick out just a handful in each of the four brand categories. The judges gathered at GM's Design Center at the automaker's headquarters in Warren, Michigan, where they whittled down the shortlist.