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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

It’s the Audi TT Off-Road Concept, not the Audi Q4!

It’s the Audi TT Off-Road Concept When Audi previewed a coupe SUV heading for a debut at the Beijing Motor Show recently, we were convinced it would be a concept version of a coupe SUV – the Audi Q2. But we were wrong. In fact, the coupe SUV heading for Beijing is the Audi TT Off-Road Concept, a concept that does exactly what it says on the tin – it looks just like a four-door TT on stilts.

German custom shop creates vinyl wrap celebrating Ayrton Senna

It was 18 years ago on May 1 that Ayrton Senna crashed his Williams Formula One car and died during the San Marino Grand Prix. German customizer Cam Shaft is celebrating the man on the anniversary of his demise with a new vinyl wrap for an old Lotus Esprit. Senna drove for the Lotus team from 1985 to 1987 in the notable black-and-gold John Player Special Lotus 97T.