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BMW reveals plans for Efficient Dynamics Mk2
Mon, 09 Mar 2009By Ben Whitworth Motor Industry 09 March 2009 09:49 BMW is pushing ahead with its second-generation Efficient Dynamics green car technology – with help from space scientists at NASA. Employing a thermoelectric generator similar in principle to those developed to power satellites will, according to BMW’s head of development Klaus Draeger, boost economy by some 5% on the combined cycle. Expect to see the new Efficient Dynamics tech in showrooms by 2014.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Jaguar F-Type R: Coupe or Roadster?
Sun, 21 Oct 2012With the new Jaguar F-Type arriving in showrooms in spring 2013, will the follow-on performance F-Type R be a coupe or Roadster? But it’s clear that the new V8 F-Type S isn’t going to be the pinnacle of the F-Type range – far from it. With Jaguar seeking to hang the whole brand identity on their first real roadster since the E-Type, a range-topping variant in the guise of an F-Type R is a certainty.