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Coda EV startup files for bankruptcy

Electric-car startup Coda Holdings Inc. filed for Chapter 11 bankruptcy Tuesday after producing just 100 of its EV sedans, according to a report from Reuters. Coda filed with U.S.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Alfa offers new vintage

By Guy Bird Motor Shows 17 September 2007 02:00 No new car for Alfa at Frankfurt? No, but the brand did launch a customisation programme called ‘Unique Alfa’ to make its cars look even better. Three ranges will be offered: Vintage (retro/traditional), TI or Turismo Internazionale (Sporty) and Collezione (fashion and style).