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First nine 'Legends of Bugatti' Veyron are all sold out

Seems like a lot of the world's wealthiest auto fanatics/premium lifestyle enthusiasts can't wait to find out what the successor to the awe-inspiring Bugatti Veyron will look like. Knowing full well that the automaker won't start working on its next seven-figure neck-snapper until the remaining stock of Veyrons is accounted for, they've been eating up the cars like they're going out of style: Bugatti says the nine examples of its "Legends of Bugatti" series produced so far have been sold. That's despite a roughly $3 million per-car sticker price.

Porsche museum holds treasure trove of history

Ferdinand and Ferry Porsche shared one characteristic with other automotive icons such as Enzo Ferrari and E. L. Cord: a complete concentration on building the future and little interest in the past.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.