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Subaru breaks down BRZ development: Video

All right, who’s in for a 20-minute documentary about the Subaru BRZ sports car? The company saw fit to explain the development of the car in two YouTube clips. We’re sure you Subaru fans will love it.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Who's Where: Lorenzo Ramaciotti appointed Chief of Design for Fiat Group

Starting June 1, 2007 Lorenzo Ramaciotti will become the new Group Chief of Design at Fiat Group Automobiles. Ramaciotti was snatched up by Fiat CEO Sergio Marchionne and convinced to head the company's design direction, filling a newly created position that hasn't previously existed at Fiat. Lorenzo Ramaciotti, who retired from Pininfarina in June 2005 after working for the famed coachbuilder for 32 years, will be responsible for all the Fiat Group brands, including Alfa Romeo, Lancia and Maserati.