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Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

Jaguar tells design story behind new XF Sportbrake [w/video]

Jaguar has released a walk-through of the design of its new XF Sportbrake, which debuted at last week's Geneva motor show. The video features Jaguar design boss Ian Callum and Studio Director Wayne Burgess explaining how the design team managed to keep the company's first official estate car in line with the sportiness and luxury nature of Jaguar brand. Callum says, "I know it's a very practical car, there's an amount of pragmatism in it, it is functional, but at the end of the day it is we call a Sportbrake, it has to look to sporty.

Rolls Royce redesigns sought in new competition

Hip Shing Hong Group, Stefano Tordiglione Design and online design platform It's Liquid have launched a competition to redesign a Rolls Royce for a factory-turned-office project in Hong Kong. The contest, focused around the themes ‘Innovation', ‘Energy' and ‘Creativity', is giving the winners the chance to see their design displayed in the lobby of the new building. They will also receive a cash prize of HKD 20,000/EUR 2,000, while the second- and third-placed designers will earn themselves HKD 10,000/EUR 1,000 and HKD 5,000/EUR 500 respectively.