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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Wannabe racers invited to test their mettle

THE AMAZING scenes at the Bahrain Grand Prix have left an unfamiliar warm glow surrounding the pinnacle of motorsport, but at grass roots level would-be racers are being invited to show their potential. The Lets Race 2 Reality scheme, open for entries until the end of the month, will reward the best new racing driver in the country with an incredible Formula 3 race experience. The winner will receive a day’s testing in a Carlin Formula 3 car, complete with a dedicated team of mechanics, data engineer and race engineer.

Tesla loses $38 million in third quarter

Tesla Motors, Inc. posted a net loss of $38 million on $431 million in revenue during the third quarter -- a steeper loss on slightly higher revenue than in the second quarter. In the third quarter of 2012, when Tesla was just starting production of the Model S, the automaker lost $111 million on $50 million in revenue.