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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Packard 1108 Twelve wins Pebble Beach concours

The 1934 Packard 1108 Twelve that won the Pebble Beach Concours d'Elegance in a perfect coat of dark green paint was once a lowly taxi cab prowling the streets of Puerto Rico in roughly applied red and orange livery. "A gentleman named Ricardo Ricasta bought it in New York in 1934 and the car returned to Ricasta's original home in Puerto Rico for a while," owner Joseph Cassini said. "When he passed away and the family had no interest in the car, it became a taxi cab for a while." Imagine hailing a cab in downtown San Juan and this magnificent Packard rolls up.

CDN – Opel/Vauxhall Interactive Design Competition deadline extended

The deadline for the 2012 Car Design News – Opel/Vauxhall Interactive Design Competition has been extended until midnight (00:00 GMT) Friday 11 May. Mark Adams, Vice President Opel/Vauxhall Design, announced the news in a video message to all entrants, in which he reiterated the brief – to design the Opel/Vauxhall Ampera of the year 2020. All students must submit both an exterior and interior design to be eligible to win paid internships within GM Europe, Opel/Vauxhall's parent company.