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College Exhibition: IAAD - 'My First Renault'

Transportation Design students at Istituto d'Arte Applicata e Design (IAAD) in Turin presented the results of a Renault-sponsored project with the theme 'My First Renault' in July. The students were given a fairly open brief to design a personal vision of a Renault vehicle of the near future. In addition to an exhibition in Turin, selected project work was presented at the Renault Technocentre to the directors of Renault Design.

To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.