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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Volvo C70 Inscription to debut at L.A. Motor Show

Volvo C70 Inscription We know that the Volvo C70 – Volvo’s four-seat, tin-top convertible – is not long for this world, so perhaps the news that there’s to be a limited edition C70 – the C70 Inscription – bowing in at the LA Motor Show is the C70′s swansong. Volvo are keen to point out that the C70 was the world’s first four seat convertible with a three piece folding metal roof as standard, which made the C70 a proper all year round convertible; open-topped motoring when the weather permits, and all the joys of a coupe when the skies darken. The C70 Inscription is to be limited to just 2,000 cars worldwide, and you can grab one of those coming to the UK from £33,855 for the D3 SE Inscription.

GM begins Chevrolet Sonic production at suburban Detroit plant

General Motors Co. today launched production of the 2012 Chevrolet Sonic subcompact at its Orion Township assembly plant in suburban Detroit. The Sonic will be available in dealerships this fall.