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BMW gets new North America boss

Veteran BMW executive Ludwig Willisch, who has led sales operations in Europe and Japan, will take over as CEO of BMW of North America on Oct. 1. The 54-year-old German will replace Jim O'Donnell, 61, who is retiring.

New design app aims to revolutionize design process

The Morpholio 2.0 app has been launched with a host of new tools aimed at revolutionizing the design process across all disciplines. Launched in July last year specifically for architects, this iteration is the result of collaboration between developers and designers in the automotive and fashion fields, among others. "Aside from making design production easier, we wanted to know if better tools could make it smarter by integrating the wisdom of crowds and capitalizing on the power of the touchscreen to capture feedback," says Anna Kenoff, Morpholio co-creator.

First Sight: Mercedes-Benz SL

The new high-tech, low weight Mercedes SL roadster receives its official global unveil next week in Detroit but Car Design News got an early peek of the final production car and had a chat with its designers at Mercedes' US advanced design studio in Carlsbad, California back in November. "We want to get back to clean, long-lasting design," director of Mercedes global advanced design and SL project leader, Steffen Kohl told CDN at the exclusive preview of the sixth-generation model. "So the new SL is long, sleek and still full of tension in the feature lines but less wedgy." In a short presentation Kohl felt all SLs became successfully iconic in their times because they followed two key rules – ‘sensuality' and ‘cleanness' – but alluded that the first rule may have been lost in more recent eras.