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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Start up mobility van maker VPG shuts down

Van maker Vehicle Production Group -- recipient of a $50 million loan from the U.S. Department of Energy -- has suspended operations and is in the process of being sold, its former CEO said Wednesday. The Allen Park, Mich., company, which made MV-1 vans for the disabled, terminated about 100 workers and closed its offices in February.

Ford Fiesta sells 4 million in UK & Fiesta history in pictures

The 4 millionth Ford Fiesta sold in the UK (pictured) has arrived with it owner It’s 37 years since Ford launched the first Fiesta, and in that time it’s been the best-selling small car for 27 of those 37 years and the best-selling car in the UK overall since 2009. In that time Ford has managed to sell 4 million Fiestas in the UK, with the four millionth Fiesta – a Fiesta Zetec in Candy Blue with the excellent 1.0 litre EcoBoost engine – presented to its owner, Michelle Wardale, by her local Ford dealers in the North East today. Ford Fiesta production started in the days when Dagenham was a big builder of Ford cars, and the first 3 million Fiestas (bound not just for the UK) rolling out of Dagenham between 1976 and 2002.