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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Jaguar design through the eyes of art students

London's Clerkenwell Design Week runs from May 21-23, serving as the United Kingdom's leading independent design festival. Jaguar is the primary sponsor this year and for the event, it challenged students at the Royal College of Art to create a joint exterior and interior form study which “expresses their vision of future Jaguar design language in either a sports or luxury context.” Ewan Gallimore and Claire Miller won the contest with the F-type skeleton pictured, beating eight other teams. "We began the project by looking at light, specifically the way the light falls within the space at Clerkenwell," said Gallimore and Miller.

New Volvo V40 teased (NOT the V30)

Volvo V40 teased under a sheet The new Volvo V40 – which we thought would be the V30 – is being teased by Volvo ahead of a debut at Geneva 2012. So what is the new Volvo V40? It’s a good question.