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Lexus launches 'Design Matters' campaign
Wed, 24 Apr 2013Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.
New Nissan GT-R Nismo at the 2013 Tokyo Motor Show
Wed, 20 Nov 2013The Nissan GT-R – one of the most iconic sports car models of all time – was unveiled in its latest go-even-faster Nismo incarnation in Tokyo on Tuesday 19th November 2013. MSN went to soak up the atmosphere at Nissan’s HQ in Yokohama on the outskirts of Tokyo and speak to the management. “Developing the GT-R is an act of passion and a driver of innovation”, so declared Nissan’s overall boss Carlos Ghosn (bottom left) after he was driven on stage by record-breaking driver Michael Krumm at the exclusive reveal of its GT-R supercar in Yokohama.
Apple and Ferrari—What could be better?
Thu, 08 Nov 2012Recently a press release popped into my email (remember when we used to say “came across my desk”?) that said Eddy Cue, Apple's head of Internet software and services, has joined Ferrari's board of directors. The statement said while on the board Cue, a Ferrari owner, will “aid with his experience in Internet-based commerce.” My two cents: It's a brilliant move for both parties, and the ramifications could be huge. Think about it: Does this mean Apple wants to make stuff for cars?