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Video: Opel Insignia

After months of teaser photos, GM's Opel division has finally taken the wraps off its new Insignia sedan. Featuring a flowing design demarcated by a coupé-like roofline, the body is accented by a distinctive 'blade' feature line that runs from behind the front wheel along the side of the car, emphasizing its taut, rakish lines. "We've re-defined our design vocabulary," says Mark Adams, Vice President Design, GM Europe.

College Exhibition: IAAD - Yamaha Project

In early September, Transportation Design students from Istituto d'Arte Applicata e Design - Turin (IAAD) presented the results of 'Yamaha Next Move', a project sponsored by Yamaha, exploring a personal vision of a Yamaha scooter for the near future. Yamaha guided the students through the next generation of "two wheelers" suggesting two themes: -  Youngsters, two wheels, 50 cc: For kids that can only drive 50 cc, there are many products on the market, but sales are in decline. The project brief included evaluation of the possible causes for lack of interest and offers new solutions, including functional and aesthetic proposals.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.