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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

New British car company coming?

British entrepreneur David Brown, not to be confused with the late Aston Martin owner Sir David Brown or the former British Prime Minister, has announced the upcoming debut of a new luxury sports-car brand bearing his name. Brown has teamed up with ex-Land Rover chief designer Alan Mobberley to create the new car, dubbed "Project Judi" for now. This wouldn't be an update of any existing model but rather an all-new exterior and interior design.

Suzuki CrossHiker, X-Lander & Hustler Concepts for Tokyo Motor Show

It’s the Tokyo Motor Show next month, and that’s a big deal for Japanese car makers, eager to make a statement at their home motor show, and Suzuki are quick out of the gate with three new concepts for the show. The Suzuki Crosshiker is a three-door crossover that comes complete with a big panoramic roof, weighs just a bit over 800kg, is about the size of a compact car – but higher riding, and is powered by a new, frugal three-cylinder engine. Concept number two is the Suzuki X-Lander which get built on the underpinnings of the Jimny and gets four wheel drive with power coming from a 1.3 litre petrol engine mated to an electric motor.