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Audi denies high price hits sales of new A1

Audi denied suggestions that its new A1 entry-premium car is losing sales because it is priced too high. Audi dealers and industry observers believe the A1 is failing to attract an expected rush of customers because it costs too much for its target group of young people, according to Automobilwoche. The A1's starting price is 15,800 euros ($20,873) in Germany.

Car Design China Award winner benefits from Umeå placement

One of this year's Car Design China Award winners won the prize of a visit to Sweden's Umeå Institute of Design to mix with and work alongside other young aspiring designers and learn new skills using some of the latest technology available. Tsinghua University's Yulian Wu, who won the award for Best Luxury Concept along with partner Liu Kefeng at this year's awards, was welcomed to the school when he arrived on 25 September with the traditional welcome party for all new students. Umeå's program director for Transportation Design Demian Horst's first impression of Wu was a positive one.

Official: Honda F1 becomes Brawn GP

Honda F1 morphs in to Brawn GP Well, it’s good to see they survived! After reporting last week that the Honda F1 team was going to be the subject of a management buyout, thus securing the team and its employees, an official announcement has now been made and we can confirm that Ross Brawn has taken control of the Honda F1 Team, which will henceforth be known as Brawn GP. It would have been a mighty shame if Ross Brawn had been lost to F1 again.