For Dodge Charger Srt 54" Bare Roof Rack Crossbars Luggage Cargo Carriers W/lock on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Bugatti's 100P dream airplane to soar for the first time at the Mullin Automotive Museum

Ettore Bugatti, perhaps bored with building such extravagant symbols of single-minded genius like the Royale, devised a staggering work of aeronautical wonder that never saw the light of the day. Threatened by the twin insurmountable forces of deadlines and war, the Bugatti 100P never made it to the skies. Bugatti wanted to tackle the Deutsch de la Meurthe Cup Race -- the brainchild of one Henri Deutsch de la Meurthe, the wealthy petroleum businessman who birthed Europe's oil industry in his native France.