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Behind The Scenes: Hot Wheels Design Studio [w/Video]
Fri, 11 Oct 2013Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for. He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get. The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry. We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.
2009 Interior Motives Design Awards
Mon, 16 Feb 2009Registration for the seventh annual Interior Motives Design Awards - themed ‘Sustainable and Clever' - is now open. Hosted by our quarterly interior design publication Interior Motives, the competition challenges design students around the world to come up with innovative designs that offer clever solutions to the problems facing 21st century vehicle design. Students are asked to create a design that fulfils one of the following four briefs: Chinese car 2.0 Create a next-generation vehicle designed specifically to serve the needs of young, design-aware Chinese consumers.
SoCal Sweetness: Corvettes, Mustangs and Camaros head to RM auction
Thu, 08 Apr 2010Muscle cars from the late 1960s and early '70s. Modern performance cars. They're pretty much a microcosm of why our species has a carnal lust for sheetmetal.