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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
Mitsubishi PX-MiEV Concept at Tokyo
Thu, 01 Oct 2009The Mitsubishi PX-MiEV Concept - a hybrid crossover The ‘PX’ bit of the name is Mitsubishi’s code for Plug-in Hybrid Crossover (saves a bit of room on the boot lid), so the PX-MiEV gets a 1.6 litre 4-pot to drive the front wheels together with an electric motor. An additional electric motor is used to power the rear wheels when circumstances dictate. The PX-MiEV can also run for up to 30 miles in EV mode, after which it turns in to a hybrid to drive and recharge the batteries.
Ford Explorer (2011) launches +video
Tue, 27 Jul 2010The 2011 Ford Explorer Because it’s unlikely we will get the 2011 Ford Explorer on this side of the Pond, we haven’t covered its interminable tease in any real detail. Yes, we reported on the 2011 Explorer getting Ford’s new Curve Control, an electronanny designed to cure understeer, but we didn’t report every silly photo Ford released. But not being thorough on reporting a really boring and drawn out tease is one thing, but we can’t ignore the launch of a new version of a vehicle that until quite recently was selling almost 500k a year.