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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Renault’s electric cars ‘will cost the same as its diesels’
Tue, 28 Apr 2009By Richard Yarrow Motor Industry 28 April 2009 12:10 Three electric vehicles (EVs) in development by Renault will cost the same as the equivalent diesels in Britain, the company has confirmed to CAR Online. Battery-powered electric Renaults are expected to cost from around £15,000 when they arrive in the next couple of years. The announcement takes into account the UK Government’s £5000 EV incentive scheme announced earlier this month.
Saab owners Spyker NV to become Swedish Automobile NV
Mon, 23 May 2011Is the rain coming to an end at Saab? In the seemingly never-ending saga of Spyker and Saab it does now seem likely that the deal we reported last week with Chinese distributors Pang Da is going to pan out. The messy-looking deal with Pang Da has seen the beleaguered Dutch car maker receiving €30 million already from the cash-rich Chinese, which it’s using to pay-off its suppliers in an attempt to get production lines rolling again in Trollhattan.