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U.S. is seeking a record $16.4 million fine against Toyota

The National Highway Traffic Safety Administration is seeking a historic $16.4 million civil penalty against Toyota for failing to notify the agency in a timely fashion of a throttle problem that could cause unintended acceleration, Transportation Secretary Ray LaHood said on Monday. The amount is the maximum penalty and would be the most NHTSA has levied against an automaker. The agency said Toyota waited at least four months to alert it of the potential pedal problem.

Suzuki adds 50 Cent to Super Bowl ad

Earlier this week, Suzuki revealed its Super Bowl ad, and on Thursday it released a final version that now includes music by rapper Curtis “50 Cent” Jackson. Check out the new version here--it saves you from waiting until Sunday's game to see it. If you can't get enough of Super Bowl car ads, check out our video slideshow of all the automotive Super Bowl commercials released so far at shopautoweek.com.

Citroën designers: Design students have 'golden opportunity'

Today's car design students "have got a fantastic opportunity in a very different world," say Citroën designers. Though the automotive industry has been suffering in many regions in the current economic climate, the next generation of car designers "have got a fantastic opportunity," says Andrew Cowell, Senior Design Manager at Citroën, in conversation with Car Design News at the Royal College of Art, London. "The industry will evolve quite a lot, and these guys (the students on the postgraduate Vehicle Design course) will come out into a very different world." "They'll start in a very interesting period", says Alexandre Malval, Citroën Design Director and himself a graduate from the RCA course.