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BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

Listen: Upcoming Ford Focus ST to employ sound symposer

While BMW employs a digitally sanitized/perfected sound file to give M5 owners the proper sense of aggro urgency when motoring at pace, Porsche went a little more organic with its employment of a sound symposer to feed the 911's flat-six growl into the cabin of the extra-refined 991. Essentially, the sound symposer is an electrically controlled diaphragm in a tuned sound tube that brings the proper engine noises into the passenger compartment. It can be opened and closed by the car's onboard electronics to offer snarl when you want it and serenity when you don't.

2015 Mercedes C-class photos leaked

Spanish site diariomotor.com found some undisguised pictures of the redesigned 2015 Mercedes-Benz C-class. The styling seems to follow the E- and S-class with hints of the CLA-class as well; the sport model wears its badge in the grille, while the luxury model opts for a hood ornament. The 2015 C-class will launch in the fall of 2014.