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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
New Jeep, Chrysler models due in near future
Tue, 11 Sep 2012Chrysler and Fiat CEO Sergio Marchionne has been meeting with his dealers in Las Vegas--car dealers, not black jack dealers. The meeting included a look at some upcoming products for the Chrysler Group brands. Dealers said they were shown a redesigned Chrysler 200 that looks a lot like the Dodge Dart.
Toyota Auris
Mon, 20 Aug 2012The new Toyota Auris C-segment hatchback at next month's Paris motor show. The company will be hoping it continues it recent upturn in design terms. The new family Toyota grille – first seen on the Yaris – adds sharpness to the nose an feeds through into the lamps and LED daytime running lights.