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Porsche BlueSport back on – but we knew that

It looks like the baby Boxster - the Porsche BlueSport - is in the planning. Last year it was a case of ‘Spot the BlueSport’ as rumours ran wild over which parts of the VW Group (what happened to re-naming it Auto Union – another of last year’s rumours?) would run with the ‘Baby Roadster’ platform VW had developed. Well it finally looks as if the rumours are starting to become substance.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Trident Unveils 100mpg Iceni

By Ben Whitworth Motor Industry 21 August 2008 11:01 Trident’s new Iceni sportscar sounds like a dream machine – the Norfolk-based low volume carmaker claims its two-seater grand tourer can top 200mph, swings with a 550bhp turbo-enhanced punch for a sub-four second sprint to 60mph and can return up to 100mpg for a claimed 2000 mile range on a full tank of fuel! Oh, and did we mention that fuel is biodiesel?What? That sounds amazing!Hold your horses there.