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Video: Exploring the new Mercedes-Benz C-Class

To coincide with the announcement that its new C-Class has entered production, Mercedes-Benz has released a video exploring its design. Featuring design chief Gordon Wagener and other key members of the team, the video explains where their inspiration came from and how they experimented with proportions during its development. While the dropping bodyside feature line is a key element of the exterior, it's also found inside the C-Class, where the typical Mercedes sports car interior is combined with the floating, vertical center console.

Mercedes Viano Vision Diamond – the Maybach of vans

Mercedes Viano Vision Diamond Mercedes-Benz has revealed the Viano Vision Diamond at Beijing, a utilitarian Mercedes van with the interior of a Maybach. The Maybach brand didn’t do Mercedes any favours, with German glitterballs proving no match for British (oh, alright, German-ish) understated elegance in the Rolls Royce Phantom. Maybach has now been re-consigned to the dustbin of history and likely only ever to be seen as a badge to denote the glitziest model in the next S Class range.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?