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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Spy photos of the 2014 Porsche Macan

What we have here is the new Porsche Macan. Our crafty spy shooters caught the vehicle testing in minimal camouflage. The new small SUV will go on sale late next year.

Porsche Design marks 40th birthday with exhibition

40 years of Porsche Design is being celebrated in an exhibition at the Porsche Museum in Stuttgart, Germany. The Porsche Design Studio was founded in 1972 by automotive legend Ferdinand Alexander Porsche – better known for his design of the iconic Porsche 911 – and has since developed consumer products for the public. Porsche designed a number of classic men's accessories such as watches, sunglasses and pens as well as a number of industrial products and household appliances, collecting honors and awards along the way.