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Video: Pininfarina Sergio design process revealed

Pininfarina has released a short video about the conception and development of its Sergio concept. The video traces the concept's processes from original sketches up to the final model and highlights how it was inspired by Sergio Pininfarina's belief that to preserve its heritage it must make it part of its future. Car Design News was given the exclusive first sight of the Sergio, named in honor of the great man, ahead of its world debut earlier this week in Geneva.

New Mazda3 to drive 9,300 miles from Hiroshima, Japan, to Frankfurt, Germany

The new Mazda3 (pictured) is trekking from Hiroshima to Frankfurt If you’re going to set a challenge for a new car, a drive from Hiroshima to Frankfurt – 9,300 miles – is probably one designed to show any flaws. And that’s exactly what Mazda are doing with the new Mazda3. The ‘Mazda Route3 – Hiroshima to Frankfurt Challenger Tour 2013′ will see eight new Mazda3s setting off from the Mazda factory in Hiroshima, heading for Russia, through Belarus and Poland before ending up in Frankfurt, Germany.

Land Rover LRX Concept gets a boost from UK Government

The Land Rover LRX Concept, which was first revealed looks like the perfect route to go. But after a flurry of showings Land Rover has gone a little quiet on the project. It is reckoned that the project will cost Land Rover, and its parent Tata, around £300 million to get production ready.