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BMW DesignworksUSA to revamp Singapore Airlines

BMW DesignworksUSA has been set the task of developing Singapore Airlines' new First Class seats and cabin interior. Given the fast-paced improvement in the quality of premium Asian air travel – Emirates and Cathay Pacific are two examples – Singapore Airlines has decided to revamp its First Class area while upgrading its in-flight entertainment system. The chief redesign will be limited to its First and Business Class sections as those are the main sources of revenue but economy passengers will see upgraded headrests and seating.

Hyundai Genesis Hurricane SC prototype heads for SEMA

Hyundai will debut its newest prototype, the Genesis Hurricane SC, at the SEMA show in Las Vegas next month. With the help of Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc., Hyundai upped the output of its rear-wheel-drive coupe to 450 hp. The Hurricane SC (for supercharged) is the result of two years of development to enhance the power, traction, braking, exterior and interior design and the audio system.

Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.