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European car sales down 5.2%
Tue, 17 Sep 2013EUROPEAN UNION car sales are still sagging despite the return of modest economic growth. For the first eight months of the year, passenger car sales were down 5.2% to 7.84 million compared with the same period last year, the European Auto Manufacturers' Association said - the lowest January-August figure since the group started keeping records in 1990. New car registrations in August fell five per cent from a year ago to 653,872.
Saab plans to restart production on Aug. 9
Thu, 07 Jul 2011Saab owner Swedish Automobile NV said Thursday that the struggling automaker aims to restart production at its Trollhaetten plant in Sweden on Aug. 9. The news follows the Swedish government's approval of Swedish Automobile's request to sell part of Saab's property unit to a consortium of Swedish real estate investors, the company said in a release.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.