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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Mazda 2 (2015): first pictures of Mazda's mini

By Jed Maxwell First Official Pictures 17 July 2014 05:00 Mazda has unveiled official pictures of its all-new Mazda 2 replacement, due in 2015. Despite being labeled as the ‘Demio’ in the official Japanese pics, Mazda’s small Fiesta rival will continue to be known as the Mazda 2 in Europe - but unlike the last generation it will only be available as a five-door hatchback. Made in Hofu in Japan, the Mazda 2 adopts the firm’s Kodo design language that was first seen on the Mazda 6.

Mini E electric car(2008): first photos

By Tim Pollard First Official Pictures 20 October 2008 09:36 The Mini has finally gone electric. As scooped by CAR Online, the Mini E is a pure electric car and just 500 will be built for corporate and private customers in the US, although a handful could make it to London where there is also a limited recharging infrastructure. The Mini E will only be available for one year as part of a trial and at the end all will be returned to BMW.