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Audi explores new color and trim options

Audi, well known for creating some of the most desired automotive interiors in the business, is looking to push the boundaries of personalization and further increase the levels of quality of interior design in its vehicles. The first vehicle to benefit from this will be the new Q3, revealed at the Shanghai motor show in April. Its interior contains a new style of inlays made from larch wood and aluminum, a range of interior colors and an optional LED interior light package.

Kumho Tire launches free multicar racing app

Kumho Tire USA is launching “Kumho Tire Drive”--a free multicar racing game application for car enthusiasts who use Apple products. “Kumho Tire Drive” lets the gamer race a supercar equipped with Kumho tires on curvy city streets, a famous proving ground in Germany and other tracks around the world. The garage feature allows racers to use their accumulated points to upgrade from an entry-level import tuner to a classic muscle car or an exotic dream car.

Chrysler 300 gets luxury upgrades

The Chrysler Group rolled out its latest entry for the lucrative "black car" market on Tuesday, revealing new "Luxury Series" editions of its flagship Chrysler 300 sedan that add new interiors to recent powertrain additions. The new versions feature leather-wrapped interior components. The vehicles also have heated steering wheels with special die-cast paddle shifters and wood trim, according to a Chrysler statement.