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Volkswagen Scirocco Million celebrates a million Sciroccos – but not for the UK
Fri, 03 May 2013A million sales of a particular model of a car is something to celebrate, so Volkswagen is building a special edition Scirocco – the Scirocco Million ()catchy little name) – to celebrate the event. But it’s not exactly a world wide celebration. In fact, VW is only offering the Scirocco Million in Germany and China, which perhaps tells you more about where the Scirocco still ramps up sales than anything else.
Volvo gives T6 engine the Polestar treatment
Fri, 02 Dec 2011Just weeks after announcing its Polestar performance kits for the T5-engined cars, Volvo is now offering packages for the XC60, S60 and XC70 models fitted with its turbocharged six-cylinder engine. The T6 Polestar software package adds 25 hp and 30 lb-ft of torque, bringing totals to 325 hp and 355 lb-ft, respectively. Volvo says the added power won't result in greater fuel consumption, as the tuning of the engine only increases power when needed--though we'd imagine most drivers will feel the need often enough to significantly affect mileage.
General Motors names Ewanick global chief marketing officer
Fri, 17 Dec 2010General Motors, looking to accelerate its push into major markets worldwide, tapped U.S. marketing chief Joel Ewanick to become global chief marketing officer--a new post. "As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today.