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Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

2011 Range Rover receives a modest update

Land Rover released the details of the facelifted 2011 Range Rover, and as expected, the changes are subtle. The engines will remain the same. The 5.0-liter, 510-hp supercharged V8 will find a home in the sport model, and the naturally aspirated 375-hp V8 will power the rest of the line.

BMW i Genius could replace a car salesman – if it actually worked.

Text you i3 or i8 question to BMW i Genius and get a proper salesman’s reply The cars sales market is moving online more and more with many buyers using the interwebs for all their new car research, and a growing number actually buying cars directly from their devices. Now it seems that BMW are looking for a new way to sell their new range of electric cars – the BMW i3 and BMW i8 – which are about to hit the road and offer car buyers the first chance to jump in to a ‘Premium’ EV. So with a new market place potentially opening up, BMW has already appointed ‘i Geniuses’ at many of their UK dealerships to answer buyers’ question on the i3 and i8, and now they’re going a step further in a move that looks set to undermine, or even replace, BMW car salesmen (and women).