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Jaguar XF – 2010 Updates

Jaguar has updated the XF range for 2010 / 2011 The Jaguar XF was the real start of the Jaguar renaissance. It replaced the very able – but rather unloved – S Stype in 2008 and offered a real contemporary Jaguar, fully equipped for the 21st century and able to stand toe to toe with the best that Germany could offer. Top of the tree is the Jaguar XFR which is at least the match of the M5, E63 and RS6, but at less money.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Bonneville broadcast will add pepper to the salt

If you've ever been to Bonneville during Speed Week, you know what a thrilling corner of the motorsports world the place occupies: standing out on the endless, blazing-white expanse of salt, hearing the cars before you see them, seeing first the roostertail of salt rocketed into the air, then the tallest part of the rear fin, then the car itself, blasting over the curvature of the Earth, followed by engine cutoff, popping chutes, deceleration and the giddy celebration of driver and crew as yet another record falls. But most people -- those with jobs, kids, responsibilities (where are your priorities, people???) -- will never get a chance to go. So this year, the Southern California Timing Association has made a deal to broadcast audio of the entire Speed Week live, as it happens, direct from the salt, on the fabulous internet.