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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Juke-R gets finishing touches before testing

We're slowly winding to a close on the Juke-R video build series. Now, it's time for the finishing touches. Nissan says it wants the Juke-R to feel like a standard road car inside--even though the company is only making two.

Audi U.K. celebrates Le Mans win with special-edition R8 V8 Limited

Audi is giving its U.K. fans a chance to celebrate the brand's 10th win in the 24 Hours of Le Mans in June with a special-edition R8, the R8 V8 Limited. The price?