Ford 2003-2007 F250 350 6.0l Delete Kit Powerstroke Diesel on 2040-parts.com

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Win a tour of F1 champ Jody Scheckter’s farm

In the new February 2010 issue of CAR Magazine, we join 1979 F1 champion Jody Scheckter for a tour of his biodynamic farm. He’s swapped four star for four-crop rotation in his new life as an organic farmer – and we’ve got the inside line on his Farmula One project. It’s an illuminating feature and the former Ferrari ace still keeps some of the pivotal race cars from his career – including his championship-winning ‘79 Ferrari – near Laverstoke Park Farm, in Basingstoke Hampshire.