Ford 9'' Panhard Pinion Mount on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Motor City to Mile High: Chrysler and Mopar sponsor cross-country rally

Chrysler and Mopar are taking fans on an adventure, or a MoVenture, as they call it. The company is hosting a scavenger hunt across America, beginning on July 15. The road rally begins in Detroit and ends in Golden, Colo., at the Mopar Mile High NHRA Nationals, which runs July 22-24.

Chevy invites Transformers to SEMA show preview

It was all over. Just about all over. After getting lost in the vast Palazzo/Sands/Venetian lodging-shopping-convetioning-gambleplex, we'd found Chevy's SEMA show preview and borne witness to Brad Paisley's Silverado.