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Mazda 2 small car to arrive in U.S. in 2010

Mazda will bring the Mazda 2 small car to the U.S. market starting late next year, the Japanese automaker said on Thursday. The Mazda 2--named Demio in Japan--also will be sold in Canada.

Nissan Juke-R is prepared for its heart transplant: Video

Nissan, in its quest to make the craziest compact car in the world, has released another video of the Nissan GT-R-to-Juke engine transplant. The video shows some of the frame cutting that needed to be done to fit the twin-turbocharged V6 into the Juke small crossover, along with the roll cage being welded in. Jigs are also attached to keep the frame straight while the work is going on.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?