Ford Brake Caliper Cast# 1330 Stamped # 1007a "new" on 2040-parts.com

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

New Ssangyong Rodius teased ahead of Geneva 2013 debut

Ssangyong are teasing a new version of the Rodius people carrier ahead of a debut at the 2013 Geneva Motor Show. If you want to see a car that’s been hit by an ugly stick, you can’t do much better than take a look at the current Ssangyong Rodius. But you’d better be quick, because Ssangyong are planning to introduce a much slicker looking Rodius (pictured above) at the 2013 Geneva Motor Show.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.