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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Land Rover Discovery 4 3.0 TDV6 HSE Review & Road Test (2010) Part 2
Sat, 18 Sep 2010The Land Rover Discovery 4 HSE has an interior that's up there with the Range Rover The 2010 Land Rover Discovery is a most confusing car. It’s also a properly brilliant car. And that is what’s so confusing.
BMW’s one-off M5 CSL (2009) – a helluva way to go
Thu, 29 Oct 2009This is a one-off BMW M5 with close to 600bhp. Built to commemorate the 25th anniversary of BMW’s iconic M5 super-saloon, it’s a stripped-out lightweight special that shows what M Division could have done if it hadn’t built the X5 M and X6 M. Let’s start with the engine.