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Rolls-Royce's revised Phantom meets bloggers

'Rolls-Royce only embraces new technology where it enhances the overall experience.' Reassuring words delivered calmly but assuredly in Germanic English by Jörg Bause, director of manufacturing for the Goodwood-based prestige car manufacturer. Somewhat surprisingly this wasn’t a crowd pleasing-speech designed to rouse an audience of loyal clientele, but rather to a small congregation of seasoned Southern journalists, television news reporters and... bloggers?

Volkswagen Golf R 400 IS going in to production

The VW Golf R 400 (pictured) is going in to production Well, we did say the VW Golf R 400 – which debuted at the Beijing Motor Show last week – looked production ready. And it seems it is. Car and Driver have had confirmation from VW’s R&D boss, Heinz-Jakob Neusser, that the Golf R 400 isn’t a concept after all but the first look at a new extreme Golf.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.