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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

£110BN price tag put on Deadly accidents by Road Safety Body

A NEW report commissioned by a parliamentary safety group claims that deaths and serious injuries on the roads are likely to cost society £110 billion in the years to 2030. According to the Parliamentary Advisory Committee for Transport Safety (Pacts), the total of those killed or seriously injured (KSIs) over this period is expected to be around a third of a million. These figures are expected despite the report predicting a dip in KSIs and slight injuries by 2030 compared with figures for 2012.

Audi R8 LMX – the most powerful R8 yet – costs from £160,025

The Audi R8 LMX (pictured) is the first production car with laser lights The new Audi R8 LMX is actually the most powerful R8 road car Audi has produced, but they seem keener you know that it has laser beam headlights. But that’s because they’ve beaten BMW to the punch on the laser front. As a run-out version of the current R8, the R8 LMX has a lot to offer, with more power, more toys, a hefty price tag and a debut in the UK at the Goodwood Festival of Speed next month.